Can you Feel it? Then, Believe it.

Philippines Eden Cheese Christmas TV Commercial 2013

So in the first part of the commercial, we can see that a lady is preparing stuff for the celebration of Christmas. She’s placing some toys over the boxes. She attached some laces to the bells and placed it in the ceiling. She put garlands to the handle of the stairs and the house was lighted up as she decorated it with Christmas lights. The whole commercial will not be complete without the presence of the Eden cheese on all the foods that were presented on the table.

At first I thought she was single that is why she is the only one who will celebrate the Christmas, but everything made sense when finally a kid showed up on the scene which is her son. I never thought she was actually a mother because she looks very young for the role, but it is just my opinion for that matter. The big twist here is that her son is actually blind. She puts the toys above the boxes for the child to touch what’s inside of it. She attached the laces to the bells so that when the moment his son decided to pull it, the bells will ring. The mother also constructed fake snows for her son and they really look beautiful while they have fun. The garlands were also touched by the kid as he went down from upstairs.

The mother and her child

The climax of the commercial is when, after the child ate the spaghetti with the Eden cheese, he went through his mother and cupped her face with his hands. He traced the lips of her mom and guide it to form a smile and then he leaned through her mother’s chest and they pulled each other for a warm hug. It was so heart whelming because it showed that the kid appreciated everything that her mother did for him.

The kid eating the spaghetti

With Eden’s tagline “Para sa Paskong Damang-dama,” it just shows that every one of us, especially Filipinos has our own way of celebrating Christmas. The commercial portrayed how the mother showed her unconditional love for her kid even if he was blind. As I watched it, I felt overwhelmed and my heart felt very warm, like when the cheese is melted from my mouth. Yay for Eden cheese!

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